There’s been a great link to an article forwarded to me today to a Newsweek’s Apple PR division Technology columnist Steven Levy. Where he claimed that he has lost (although he is not sure (LOL) ) his MacBook Air. blogosphere is throwing their hands up in the Air ;), but really… it’s so funny on so many levels that people are all about the story (ironically so am I with this post). The article is such a great example of the Apple hype machine at its best. Let me elaborate

Let’s start with the heading to the article:

There will be a lot of desperate searches for lost MacBook Airs. And can you really blame a guy for losing something called Air?

Oh really? I have a newsflash for you Steven: 90% of everything is SMALLER than your Air. Over the years people have learned to get a hold of their credit cards, cell phones, money, keys. When was the last time someone made a stink about them loosing a PDA? All of them are by far smaller and lighter than the Air.

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I’m really glad to notice that Marek is getting into blogging about EPiServer. Marek is a really bright developer and a colleague at Cognifide with a number of successful EPiServer projects in his portfolio, we’ve worked together on Faceted Navigation (he’s the brain behind all the nifty editors in it) that I’m working on open sourcing of currently, and on the Setanta Sports Portal and the Setanta corporate site projects. Now he’s out in the wild writing about it. Go ahead and read his analysis on the performance of Episerver 4.x versus CMS 5. It appears that the CMS is getting… nah… I won’t spoil it for you… Read all about it on Marek’s brand new blog!