There’s been a great link to an article forwarded to me today to a Newsweek’s Apple PR division Technology columnist Steven Levy. Where he claimed that he has lost (although he is not sure (LOL) ) his MacBook Air. blogosphere is throwing their hands up in the Air ;), but really… it’s so funny on so many levels that people are all about the story (ironically so am I with this post). The article is such a great example of the Apple hype machine at its best. Let me elaborate

Let’s start with the heading to the article:

There will be a lot of desperate searches for lost MacBook Airs. And can you really blame a guy for losing something called Air?

Oh really? I have a newsflash for you Steven: 90% of everything is SMALLER than your Air. Over the years people have learned to get a hold of their credit cards, cell phones, money, keys. When was the last time someone made a stink about them loosing a PDA? All of them are by far smaller and lighter than the Air.

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